Pure is an environmental, community, heritage initiative, established by the Pure Project. The project encourages communities and groups living in rural areas to adopt a mile, or miles, of road, and keep this area litter/rubbish free, research information about their local wildflowers, plants, trees, animals, and the built, cultural, and social heritage.

The Pure Mile is the perfect opportunity for communities and groups who want to make a positive contribution to their locality and environment and assists people in improving and enhancing the place they live in, or recreate in.

Special interest groups such as, walking groups, cycling groups, scout groups, businesses, and organisations, can adopt a mile, or miles of road, in the Wicklow/Dublin Uplands and help Pure to Clean Up The Uplands.

Pure provides all groups with Pure Mile signage, Pure Milebags, gloves, litter pickers and Pure Mile high-vis vests, and we also remove all of the rubbish collected by the groups.

In Miles where very little physical management is required, groups can focus on local research, or, on initiatives to increase awareness and appreciation of the area to the wider community.

To find out more about the Pure Mile log on to www.pureproject.ie.

Contact Details: Pure (Protecting Uplands & Rural Environments), Unit

6B, Riverside Business Centre, Tinahely, Co Wicklow.. Office:0402 28662